Apple Inc Case Study Example | Topics and Well Written Essays - 500 words

Apple Inc - Case Study Example It is especially true considering the fact that Apple keeps its technologies totally secret. Though Apple has competitors in its markets, the innovations of Apple Inc. lower the intensity of competitive rivalry. However, the rivals are starting to offer a number of substitute products and services. At the same time, Apple has the advantage of relatively high bargaining power of both customers and suppliers. So, the greatest strength of Apple Inc. is the innovations they introduce into the market. However, as Marino et al (2008) outline, the success of the company is very dependent on its management. While Apple is still having the advantage of being innovative, its competitors are also working on developing and launching similar or even more innovative products. The revenue of the company cannot be said to be lowering. Nevertheless, the gross margin for the third quarter of 2008, as well as stock price, decreased. Still, Apple continues to invest great sums into research and development in order to be able to continuously offer its customers new and innovative products and services. The latest information shows that after 2008 Apple Inc. has become even more successful. Their products are being waited for and purchased. For instance, almost 21 million iPhones were sold in 2009 only, and the sales increased 100% in the first quarter of 2010 (iSellMac.com, 2010). Therefore, though the company does have certain weakness and experiences technical problems from time to time, their strategy of innovation is still effective and successful.