Network Based Intrusion Prevention System (Nips)

Network Based Intrusion Prevention System (NIPS) Definition: An intrusion prevention system sit in-line on the network and monitors the traffic, and when a suspicious event occurs it takes action based on certain prescribed rules. An IPS is an active and real time device, unlike an Intrusion detection system which is not inline and they are passive devices. Intrusion prevention systems are considered to be the evolution of intrusion detection system. Alternately, an Intrusion prevention system is usually a hardware device that is connected to the network.It function is to monitor the network for nay unwanted behavior and to prevent such behavior. A Network based Intrusion prevention system (NIPS) is used to monitor the network as well as protect the confidentiality, integrity and availability of a network. Its main functions include protecting the network from Threats such as Denial OF Service and unauthorized usage. Explanation: Network based intrusion Prevention system monitors the network for malicious activity or suspicious traffic by analyzing the protocol activity. NIPS once installed in a network it is used to create Physical security zones.This in essence makes the network intelligent and it and quickly discerns good traffic from bad traffic. In other words the NIPS becomes like a prison for hostile traffic such as Trojans, worms viruses and polymorphic threats. NIPS are manufactured using high speed Application Specific Integrated Circuits (ASICS) and network processors. A Network processor is different when compared to a micro processor. Network processors are used for high speed network traffic, since they are designed to execute tens of thousands of instructions and comparisons in parallel unlike a microprocessor which executes an instruction at a time.NIPS are considered to be extensions of the present Firewall technologies. Firewalls inspect only the first four layers of the OSI model of any packet of information flow. However, NIPS inspects all s even layers of the OSI model making it extremely difficult to hide anything in the last four layers of a packet. Majority of the network based Intrusion prevention Systems utilize one of the three detection methods they are as follows: †¢Signature based detection: Signatures are attack patterns which are predetermined and also preconfigured.This kind of detection method monitors the network traffic and compares with the preconfigured signatures so as to find a match. On successfully locating a match the NIPS take the next appropriate action. This type of detection fails to identify zero day error threats. However, it has proved to be very good against single packet attacks. †¢Anomaly based detection: This method of detection creates a baseline on average network conditions. Once a baseline has been created, the system intermittently samples network traffic on the basis of statistical analyses and compares the sample to the created baseline.If the activity is found to be ou tside the baseline parameters, the NIPS takes the necessary action. †¢Protocol State Analysis Detection: This type of detection method identifies deviations of protocol states by comparing observed events with predefined profiles. Comparison OF NIPS and HIPS: Network Based intrusion prevention System: †¢Monitors and analyzes all the network activities. †¢Easier to setup, understand and implement. †¢It proves to be better in detecting and preventing attacks or suspicious activities from the outside. †¢Less expensive. Near real-time response. Host based intrusion Prevention System: †¢Narrow in scope, watches only certain host activities. †¢Much more complex setup and understanding when compared to NIPS. †¢Better in detecting and preventing attacks from the inside. †¢More expensive than NIPS. Comparison OF NIPS and NIDS: Network Based Intrusion Prevention System: †¢Acts as a network gateway. †¢Stops and checks suspicious packets. à ¢â‚¬ ¢Prevents successful intrusions. †¢False positives are very bad. Network Based Intrusion Detection System: †¢Unlike NIPS, it only observes network traffic. NIDS logs suspicious activities and generates alerts. †¢Cannot stop an intruder, unlike NIPS. †¢False positives are not as big an issue when compared to network based intrusion prevention system. Summary: A Network based intrusion prevention system must meet the very basics necessities of networking. They are as follows: †¢Low latency: Less than 3ms, regardless of frame size, traffic mix, line rate or attack filter count. †¢Large session counts: Around 50,000 to 1,00,000 simultaneous sessions. †¢Multi-Gigabit Speeds: To support backbone traffic and protect against internal attack. High availability: Must automatically become a transparent switch should any internal element collapse. †¢Precision: Should neither block nor drop good traffic. Sources: http://www. cisco. com/web/about/cisco itatwork/security/csirt_network-based_intrusion_prevention_system. html http://en. wikipedia. org/wiki/Intrusion_prevention_system http://www. foursquareinnovations. co. uk/software_development_and_ebusiness_articles/intrusion_prevention_systems_5. html http://www. infosecwriters. com/text_resources/pdf/JCooper_NIPS. pdf

Consumer Behavior

What does the purchase of a product like Nike mean to Sunder Singh? Sunder Sing, just escaping homelessness is clearly proud that he was able to save and buy a pair of Nikes. He could undoubtedly have purchase a different brand that would have met his physical needs as well for much less money which he does not say why he bought the more expensive Nikes, a reasonable interpretation is that they serve as a visible symbol that Sunder Singh is back as a successful. Sunder Singh is not Unique among low-income consumer in wanting and buying items such as Nike shoes.As one expert says. â€Å"The low income consumer wants the same product and services other consumer want†. He suggests that marketing efforts reflect those desires. Another expert state. There’s this stereotype that they don’t have enough money for toothpaste and that’s just not true. There has been some significance to them being called lower income, but they do buy things. The working poor are for ced to spend a disproportionate present of theirs income on housing, utilities and medical care due to lack of insurance.They generally relay on public transportation, they spend a smaller portion of their relatively small income on meals away from home and all forms of entertainment such as admission, pets and toys; they spend very little on their own financial security. However Sunder Singh illustrated they spend the same percent of their income though a smaller amount on apparel and accessories. 2. What does the story say about our society and the impact of marketing on consumer behavior? â€Å"Society can exist without Marketing, but Marketing cannot exist without Society†Marketing is the management process of anticipating, identifying and satisfying customer’s requirements. The various conventional marketing tools- advertising, branding, direct marketing, sales promotion, publicity & public relations. Effect of marketing on society, in particular on Vulnerable Gro ups Marketing and society, the commensuration of the two words raises a few eyebrows, as it is highly debatable. On the one hand, Society thrives on the marketing efforts of the Companies, while another school of thought argues that marketing makes the society more materialistic.Today, striking a balance between the two is the challenge faced by the Marketers. The society expects the business to be ethical and desires corporate executives, at all levels to apply ethical principles in other words, guidelines as to what is right and wrong, fair and unfair, and morally correct, when they make business decisions. Advertisers are traditionally use techniques to which children and adolescents are more susceptible, such as product placement in TV shows, tie in between movies and fast food restaurants, to mention a few.Therefore there exist many marketing evils that lure people to buy even when not required. Case III Star Airways 1. What is likely to be the decision process in case of choos ing an airline? Buyer decision processes are the decesion making processes undertaken by consumers in regard to a potential market transaction before, during, and after the purchase of a product or service. More generally, decision making is the cognitive process of selecting a course of action from among multiple alternatives. Decision making is said to be a psychological construct.This means that although we can never â€Å"see† a decision, we can infer from observable behaviour that a decision has been made. Therefore we conclude that a psychological event that we call â€Å"decision making† has occurred. It is a construction that imputes commitment to action. That is, based on observable actions, we assume that people have made a commitment to effect the action. In general there are three ways of analysing consumer buying decisions. They are: * Economic models – These models are largely quantitative and are based on the assumptions of rationality and near pe rfect knowledge.The consumer is seen to maximize their utility * Psychological models – These models concentrate on psychological and cognitive processes such as motivation and need recognition. They are qualitative rather than quantitative and build on sociological factors like cultural influences and family influences. * Consumer behaviour models – These are practical models used by marketers. They typically blend both economic and psychological models. Consumer decision making is best summarised in the following diagramProblem recognition: The need for new airlines Consumers of India received a problem with the product that is offered by other similar airlines. The consumer choose product because of their quality and service. Information Search: Surfs the internet to learn about airlines. View TV ad, hear from family members or friends. May read certain magazine when at home or outside Evaluation of Alternative and selection compares several airlines in terms of rep utation and available features, Price point and discount offered free gifts.Purchase decision: Choose on airline it has a feature that really appeals to him and buys it Purchase Behavior dissonance and complex evaluation. 2. Would this plan suggested by the vice president help in convincing the customers to use Star Airways? Give your reasons. Consumer decision making process is a list of steps that are carried out by consumers concerning to a potential market transaction, before, during and after the purchase of a product or service. The process includes identifying the problem, collecting information, evaluating the alternatives, making the purchase decision and evaluating post purchase.Information search when a consumer discovers a problem or a need, he or she is likely to search for more information on how to solve it. The information search stage involves gathering information from various sources in order to make a better-informed decision, it helps clarifies the options open to the consumer which may involve internal search Understanding customer needs is the keystone to Star Airways success. The most successful companies understand the value of their customers as they measure success through the amount of customers they serve each year.Increasing customer base is a goal and a challenge that every company must face. Listening to customers and researching the market will provide a company with opportunities to become an industry leader. Finding cost effective ways to meet customer demands are at the root of the challenge. Star Airways must face this challenge head-on while keeping the customer in the forefront of any action the company takes. They must develop products that will appeal to customers and draw in new business. This problem solution will discuss opportunities and well as analyze an optimal solution.That will assist Star Airways in achieving their goals. The variety of successful strategies in use today was in full display at the ATW Winning Strategies conference in Washington, where some of the airline industry's keenest minds shared their wisdom. Dr. Adam Pilarski, senior VP at consultancy Avitas, opened the conference with a controversial statement, â€Å"the myth of overcapacity is an urban legend,† pointing out that historically high load factors should push fares up. â€Å"If airlines don't make money when they have the highest load factors ever, there is something wrong with their business model. He implied that airline managers over think their strategies and fail to follow what he called â€Å"Adam's Rule: Revenue greater than cost equals good. † The first thing to do is â€Å"Don't be stupid,† he said, adding a list of â€Å"stupid† strategies: Don't insult customers. No extreme yield management. No bad airline names. No adversary relations with employees. Do not have stupid business plans. â€Å"Please remember you are in a service industry,† he said, and try to avoid what former Continental CEO Gordon Bethune referred to as â€Å"sky nazi† cabin service.He criticized â€Å"nickel-and-dime† attitudes toward cutting amenities, scoffing at airlines' publicized moves to remove olives and pillows. You must cut costs in ways that make sense, related to productivity. † Cost control â€Å"has to fit the business model, and must be related to productivity. † The plan suggested by the VP Marketing, Anil Saxena, felt that the company needed to advertise its dedication to quality and rebuild an image of being discussions with the advertising agency to launch a campaign in the near future.Advertising: Convincing the Consumer when a company wants their product to sell to consumers, they give them a reason why their product is better than others. Advertising sells to consumers wants not just to their needs. People need a car but want a Cadillac. They need clothes, but they want Ralph-Lauren. When most people flip though ads the go fairly fast, therefore it must grab their attention. A good ad allows the reader to instantly recognize the concept being communicated. It sends a simple and easy message to the reader of the benefits they will get if they use their product.Cigar, cigarette, and alcohol ads in the mid 1900's persuade the reader that their products provide a beneficial and pleasurable experience. Case IV Mouse-Rid 1. Has Shobha identified the best target market for Mouse-Rid? Why or why not? Shobha has targeted women for the product. She feels that women are the best group to target because they don’t like the mess or the risks created by traditional mouse traps. This is a good marketing segment to start off with but there are a couple of things that Shobha could have improved on.First off, she should have probably segmented women into a couple different groups. In today’s world all women don’t’ stay at home and take care of kids. In fact the population of women that do that is r apidly shrinking and being replaced by independent professionals. In effect, by targeting women that stay at home, Shobha is targeting a shrinking market. She could probably segment women into a couple different categories. For example: working women, single women, house wives, etc. There are also other markets which Shobha could target.Some other market segments that hold large potential for the Trap-Ease are market like environmentalist, animal lovers, corporate business and families. The Trap-Ease mouse trap is re-useable and therefore creates less of a strain on the environment which would make it very attractive things for environmentalists and people who care about the earth. The environmentalist market is also growing as people became more aware of global warming and other problems such as deforestation. Animal lovers would love the Trap-Ease mouse trap because it doesn’t require poison or pose the risk of snapping closed on a paw or tongue of a pet.Corporate Business would probably like the Trap-Ease mouse trap because of its high qualitymore futuristic image and the fact that it would create as much of a mess. They wouldprobably be less hesitant to have them sitting around the office. Families with kidsshould be the primary market segment of Trap-Ease seeing as it will probably be their largest. Mouse traps and poison pose a very large risk to infants and toddlers and caringmothers and fathers would probably happily buy a product which would better protecttheir children.It seems that the Trap-Ease mouse trap has positioned itself in the market as being a veryinnovative and well engineered product. It has done this by winning awards from tradeshows and magazines. If it is better able to connect these features of the mouse traps withthe needs and wants of their target consumers then they should be able to generate alarger demand. They could also try to change it’s position a little bit. Trap-Ease could also position the product as causing less waist because it is re-useable o rthey could lower it’s cost and make it more affordable.By making it â€Å"the mostaffordable, innovative mouse trap† on the market they could probably gain some moredemand. Another way in which they could position their product would be by having an incredibly good customer service team that could deliver services to their customers thatwere having problems using the product. By having a good customer service team theycould build better relationships with their customers and increase their customer equity The marketing mix of a company consists of the four P’s: Product, Price, Place andPromotion.Currently Trap-Ease only has one product, their mouse trap. They probably could create a couple different versions of their mouse trap in order to offer more variety. The higher price of their mouse trap seems to be consistent with a quality differentiationstrategy but they probably could offer a wider range of prices on the differe nt models oftheir trap if they chose to widen their product range. Right now they are trying todistribute their product through stores like Kmart and Safeway. A really good market tohit would probably be the internet.People on in the internet are often times into quality,ease of use, and innovativeness and don’t mind spending a little more money to get whatthey want. It is also a high profit market because it reduces transportation costs and thereare no middle man costs. The promotion of the Trap-Ease mouse trap seems to be one oftheir largest problems. They should promote over the internet for certain on sites thatthey think their target market will be visiting and they should also think about putting outads on TV. In this changing high tech environment magazine ads aren’t enough anymore.Trap-Ease America’s competition is any company that creates mouse traps. They face amarket in which large volume of low quality low cost mouse traps are sold. There arealso poi sons that are sold which are a danger to pets and animals as well as the mice theyare supposed to kill. There are also other versions of live catch mouse traps out there. An example of one of Trap-Ease’s competition is d-CON who offers both baits and traps. They actually also offer a version of a no touch mouse trap in which you don’t have totouch the mouse after you have trapped it.They are selling this for 150 which is higher then the suggested retail price for the Trap-Ease mouse trap which is 1:0 six times more expensive. This would suggest that Trap-Ease has priced lower then some of its competitors which will give it apricing advantage. Companies such as Havahart offer traps which humanely catcheverything from mice to voles and shrews and are competition for the humane factors ofthe Trap-Ease trap. Other competitors include: Victor, JT Eaton and Riddex. The first thing I would do to change Trap-Ease’s marketing strategy would be to increasethe amount of pe ople in their marketing team.Although Martha was probably trying tokeep down costs by not hiring anyone for her marketing team she made one importantmistake. One of the most important things when coming out with a new product is themarketing because until you’ve communicated the benefits of your product to the consumer there will not be sufficient demand for it. Her entry into the market was toosmall scale and chances are that with such an innovative product that the company willdo better in the long run with a larger scale entry. She should have asked for a largerbudget and hired more people for the marketing team.She should have then put muchmore work into the Analysis of her target markets and perhaps expanded her scope oftarget markets while increasing the segmentation. This would allow her to betterdifferentiate her product. I would put in operating controls and strategic controls in order to monitor the marketingteam’s progress and make sure that what they are do ing is consistent with the company’sgoals and strategy. These controls would very important for gathering the informationthat would form the strategies in the coming years.It would also probably help to do amarket audit at some point during the first year just to make sure that things are runningsmoothly and it shouldn’t cost that much to do one at such an early stage in thecompanies development because of the smaller volume of papers to audit. Summary Targeting: The targeting should have been done within a broader demographic area. Slums, warehouses, go downs, docks, kirana shops, retail stores, restaurant, canteens and cold storages must be targeted for potential customers. The segmenting must avail wholesalers and the intermediaries too part from the retailers. Marketing channels like Toll-free numbers, newspaper, television, radio and mobile marketing must be used effectively to target MEN. Pest control companies must be primarily targeted and a joint venture can b e planned if necessary. We should target to environmentalists, animal lovers and corporate business. 2. Does Shobha have enough needed data on consumer behavior? What type of consumer research should Shobha conduct? Shobha have no enough needed data on consumer behaviour. She should adopt the following data collection methods †¢ DATA COLLECTION METHODS DESK RESEARCH OR SECONDARY DATA â€Å"Secondary data consists of information that already exists somewhere, having been collected for another purpose†. In other words, secondary data are those which have been collected by someone else and which have already been passed through statistical process, there are two sources of this data: Internal sources – this is data which is available within the company, although companies do not make full enough use of the information that is routinely collected. External sources – this is data which has been published for commercial reasons.A key source of secondary data is t he library service and most good libraries have a wide range of sources. Some government data is available free, other secondary data can be very expensive. It is important in a research project to know what data is available since this will guide the structure and format of the fieldwork in the primary data collection stage. It is possible that secondary data sources can provide the complete answer to the problem under scrutiny. The least it will do is save time and money in directing the scope of the field work. It can also influence the choice of data collection methods used in the field ork. Primary Data – Kotler and Armstrong say that â€Å"primary data consists of information collected for the specific purpose at hand†. In other words, primary data are those, which are collected afresh and for first time and thus happen to be original in character. Once the desk research is complete the researcher will have a much clearer idea of: †¢ The up-to-date and relev ant data †¢ What data still needs to be collected to find a solution to the problem under scrutiny. †¢ To achieve the data and information the research teams need to answer certain questions: What is it necessary to know?Who will have the information which is sought? What is the best method (quick and efficient) to use to collect this data? †¢ It is important to streamline the answers to these questions to avoid collecting a mass of irrelevant data by inappropriate or inefficient methods. The two types of data are: Quantitative Data – As the term implies this is data which is expressed in numbers. Quantitative data is quite easy to collect, and a large amount of reliable and valid data can be collected largely by questionnaire in quite a short period of time. It is a fairly formal approach.This data arises from what is termed â€Å"closed questions† because the respondent is restricted in the choice of answer the respondent can give. Qualitative data â⠂¬â€œ Qualitative data is obtained from group discussions or in-depth interviews and its findings are based on content rather than numeric analysis. Qualitative data is said to be much more subjective than its counterpart. Questions are open-ended and can lead to a free ranging and in-depth discussion on a specific point which provides a variety of rich data. There are no numbers or digits in this data and it is not subject to statistical interpretation.TYPES OF PRIMARY DATA COLLECTION 1) OBSERVATION : Observation becomes a scientific tool and the method of data collection for the researcher when it serves a formulated research purpose is systematically planned and recorded and is subjected to checks and controls on validity and reliability. Under the observation method the information is sought by way of investigators own direct observation without asking from respondent. 2) SURVEYS: Surveys are concerned with describing, recording, analyzing and interpreting conditions that exist or existed.The researcher does not manipulate the variable or arrange for events to happen Surveys are only concerned with conditions or relationships that exist, opinions that are held, processes that are going on, effects that are evident or trends that are developing. They are primarily concerned with present but at times do consider past events and influences as they relate to current conditions. 3) Experiment: Experiment may be conducted in lab or in the field. The researcher can test the relative sales appeals for package, designs, price, promotional offers and copy themes etc. , by designing suitable experiments to identify cause and effect.The first thing I would do to change is marketing strategy would be to increasethe amount of people in their marketing team. Although Shobha was probably trying to keep down costs by not hiring anyone for her marketing team she made one important mistake. One of the most important things when coming out with a new product is the marketing because until you’ve communicated the benefits of your product to the consumer there will not be sufficient demand for it. Her entry into the market was too small scale and chances are that with such an innovative product that the company will do better in the long run with a larger scale entry.She should have asked for a larger budget and hired more people for the marketing team. She should have then put much more work into the Analysis of her target markets and perhaps expanded her scope of target markets while increasing the segmentation. This would allow her to better differentiate her product. I would put in operating controls and strategic controls in order to monitor the marketing team’s progress and make sure that what they are doing is consistent with the company’s goals and strategy. These controls would very important for gathering the information that would form the strategies in the coming years.It would also probably help to do amarket audit at som e point during the first year just to make sure that things are runningsmoothly and it shouldn’t cost that much to do one at such an early stage in thecompanies development because of the smaller volume of papers to audit. 3. What type of advertising can influence consumers for this type of product? . The low cost of posters and handbills encouraged a numberof publishers to experiment with other methods. Method were useful fo rinforming and reminding and reminding, they could not do the whole promotional job.Theywere used only to reach each consumer personally. The merchant still used personal persuasiononce the customers were attracted to his store. The invention of hand press increased the potentialities of advertising. times, posters had made their appearance, and assumed the function of fostering demand for the product. CASE VI Impact of Retail Promotions on Consumers 1 Why would some consumers have high-involvement levels in learning about this sales promotion? A good de finition of sales promotion would be as follows: â€Å"An activity designed to boost the sales of a product or service.It may include an advertising campaign, increased PR activity, a free-sample campaign, offering free gifts or trading stamps, arranging demonstrations or exhibitions, setting up competitions with attractive prizes, temporary price reductions, door-to-door calling, telemarketing, personal letters on other methods†. More than any other element of the promotional mix, sales promotion is about â€Å"action†. It is about stimulating customers to buy a product. It is not designed to be informative – a role which advertising is much better suited to. Sales promotion is commonly referred to as â€Å"Below the Line† promotion.Sales promotion can be directed at: †¢ The ultimate consumer (a â€Å"pull strategy† encouraging purchase) †¢ The distribution channel (a â€Å"push strategy† encouraging the channels to stock the prod uct). This is usually known as â€Å"selling into the trade† Some customers show high level of involvement in sales promotion is to know about the features product, competitor’s product which replace the same product, price and discount offered for the product. Additional kit or benefit for the product, and to know what the new arrivals in the market are. Customers will also learn about he stores and its goodwill by such type of sales promotions. Is a level of 75 per cent comprehension realistic among those who become aware of an ad? Why or why not? Results of the study showed that ad exposure was 75 per cent and ad awareness level was 68 per cent and was considered as high. Only 43 percent respondents exposed to and aware of the ad copy could accurately recall important details, such as the name of the store promoting the retail sale. Just 43 per cent correct interpretation was considered as low. Of those who could accurately interpret the ad copy, 32 per cent said th ey intended to respond by purchasing the advertised · products ‘ and 68per cent sad they had no intention to buy.This yields an overall intention to buy of 7 per cent. The largest area of lost opportunity was due to those who did not accurately interpret the ad copy. The post-promotion survey indicated that only 4. 2 per cent of the target market customers made purchases of the promoted products during the promotion period. In terms of how the buyers learned of the promotion, 46 per cent mentioned newspaper A (Hindi), 27 per cent newspaper B (Hindi), 8 per cent newspaper (English), and 15 per cent learned about sale through word-of mouth communication. Do you think such promotions are likely to influence the quality image of the retail store? Explain. Basically, promotion is first introduced in the 4Ps of marketing. The four Ps represents the marketing mix (Product, Price, Place ; Promotion) and the promotional mix is the important term used to explain the set of tools of th e business. This is applied to achieve benefit of its products and services from its consumer and the followings are (Advertising, Public relation, Direct Marketing, Personal selling and Sales promotion) On the other hand consumer behaviour is another important aspect in the retail business sector.Consumers are not always normal/simple buyer. There are many aspects involved in buying decision process. They hold strategic shopping manner at the time of buying a product or services from a company. The main aim and objective of this research is such promotions are likey to influence the qulity immage of the retials store. Such Sales promotion has a great impact and influence on consumer buying behaviour in the retails stores – based on Tesco retail store. Such sales promotion role has a great impact on consumer buying behaviour.It has a great and strong significance role on retail industry sector. Basically sales promotions strategies used as a short-term technique tool which pr incipal objective is to influence the ultimate buyers to try a brand or change their mind to another brand. Sales promotion represent to discount a brand, it can be directly or indirectly, directly price reduction or indirectly through coupons ; premiums. But when the retail stores withdraw the sales promotion, then the normal price should have had a inferior value and the result of this should have had a negative impact on consumer buying behavior.The study focuses the significant attitude, perception of the consumer behaviour and it reflects the consumer loyalty on the basis of customer relationship management. Here the findings and analysis have discovered the vital reason that impacts positively on consumer buying behaviour and in the sales volume. ———————– Need and Problem recognition Information Search Evaluation and Selection Decision Implementation Post Purchase Processes Consumer Behavior 2. What is the basic difference between a fad, a fashion, a classic, and a trend? Provide example of each. A fashion refers to a style that is accepted by a large group of people at a given time such as skinny jeans. Some styles become classics, which are styles that become acceptable and in good taste anytime and place such as the classic black dress. A fad is a short lived fashion that suddenly becomes popular and quickly disappears; generally it only affects a specific group of the population such as low rise jeans wore by juniors. A trend is a general direction or movement as a style begins to be accepted such as the revival of high-waist jeans made from a light denim which also were worn in the 60-70s. 11. State some differences between the positivist and interpretivist approaches to consumer research. For each type of inquiry give examples of product dimensions what would be more usefully explored using that type of research over the other. Positivist assume the nature of reality is objective, tangible, and single, while the interprevisit believe that nature of reality is socially constructed and multiple, this should be used with products that are socially minded and include interactions based on technology such as social networking. Positivist have a goal of prediction which is good when trying to create trend reports and in the process of product development, while interpretivist goal is of understanding, this would be most useful when analyzing behavior toward products already on the market. . What is the difference between an enacted norm and a crescive norm? Identify the set of crescive norms operating when a man and a woman in your culture go out for dinner on a first date. What would they wear? An enacted norm are explicitly decided upon while crescive norms are embedded in a culture and are only discovered through interaction with other members’ of the culture. When a young man and woman go out on a first date, if they are both from the same culture then they are following crescive norms, because they are both following the norms which are accepted within their given culture. If they are both from completely different cultures, then they would be operating on enacted norms. What they would wear would be determined based upon what is accepted in their culture as appropriate wear for the occasion. 3. Read the Article â€Å" Body Ritual Among the Nacirema† and discuss what is going on. Consumer Behavior 2. What is the basic difference between a fad, a fashion, a classic, and a trend? Provide example of each. A fashion refers to a style that is accepted by a large group of people at a given time such as skinny jeans. Some styles become classics, which are styles that become acceptable and in good taste anytime and place such as the classic black dress. A fad is a short lived fashion that suddenly becomes popular and quickly disappears; generally it only affects a specific group of the population such as low rise jeans wore by juniors. A trend is a general direction or movement as a style begins to be accepted such as the revival of high-waist jeans made from a light denim which also were worn in the 60-70s. 11. State some differences between the positivist and interpretivist approaches to consumer research. For each type of inquiry give examples of product dimensions what would be more usefully explored using that type of research over the other. Positivist assume the nature of reality is objective, tangible, and single, while the interprevisit believe that nature of reality is socially constructed and multiple, this should be used with products that are socially minded and include interactions based on technology such as social networking. Positivist have a goal of prediction which is good when trying to create trend reports and in the process of product development, while interpretivist goal is of understanding, this would be most useful when analyzing behavior toward products already on the market. . What is the difference between an enacted norm and a crescive norm? Identify the set of crescive norms operating when a man and a woman in your culture go out for dinner on a first date. What would they wear? An enacted norm are explicitly decided upon while crescive norms are embedded in a culture and are only discovered through interaction with other members’ of the culture. When a young man and woman go out on a first date, if they are both from the same culture then they are following crescive norms, because they are both following the norms which are accepted within their given culture. If they are both from completely different cultures, then they would be operating on enacted norms. What they would wear would be determined based upon what is accepted in their culture as appropriate wear for the occasion. 3. Read the Article â€Å" Body Ritual Among the Nacirema† and discuss what is going on. Consumer Behavior 2. What is the basic difference between a fad, a fashion, a classic, and a trend? Provide example of each. A fashion refers to a style that is accepted by a large group of people at a given time such as skinny jeans. Some styles become classics, which are styles that become acceptable and in good taste anytime and place such as the classic black dress. A fad is a short lived fashion that suddenly becomes popular and quickly disappears; generally it only affects a specific group of the population such as low rise jeans wore by juniors. A trend is a general direction or movement as a style begins to be accepted such as the revival of high-waist jeans made from a light denim which also were worn in the 60-70s. 11. State some differences between the positivist and interpretivist approaches to consumer research. For each type of inquiry give examples of product dimensions what would be more usefully explored using that type of research over the other. Positivist assume the nature of reality is objective, tangible, and single, while the interprevisit believe that nature of reality is socially constructed and multiple, this should be used with products that are socially minded and include interactions based on technology such as social networking. Positivist have a goal of prediction which is good when trying to create trend reports and in the process of product development, while interpretivist goal is of understanding, this would be most useful when analyzing behavior toward products already on the market. . What is the difference between an enacted norm and a crescive norm? Identify the set of crescive norms operating when a man and a woman in your culture go out for dinner on a first date. What would they wear? An enacted norm are explicitly decided upon while crescive norms are embedded in a culture and are only discovered through interaction with other members’ of the culture. When a young man and woman go out on a first date, if they are both from the same culture then they are following crescive norms, because they are both following the norms which are accepted within their given culture. If they are both from completely different cultures, then they would be operating on enacted norms. What they would wear would be determined based upon what is accepted in their culture as appropriate wear for the occasion. 3. Read the Article â€Å" Body Ritual Among the Nacirema† and discuss what is going on.

A corporation headed by five members Essay

Fahrenheit Technologies is a corporation headed by five members, all of whom are shareholders and primary members of the Board of Directors. Established in 2012, these five members who have developed a bond in their college years, decided to combine their diverse set of skills and go into business together. Thus, Fahrenheit Technologies was born. We decided upon that name because our carrier product is the â€Å"Thermo-Mug† – a travel mug/tumbler that can keep your hot beverage warm for much longer than a regular tumbler thanks to its re-heating feature. We also have plans for other innovative heating appliances in the future, which is why we felt that our company name â€Å"Fahrenheit† was appropriate. Key Business Operations: We will provide our customers with products positioned as innovative, functional in purpose, distinctive in quality and design and not widely available from other retailers. We aim to produce the highest quality products to our market as efficiently as possible. The company shall operate in the Ortigas business district but can also offer transactions outside the metro. Fahrenheit Technologies will be headquartered in 778 B, Mahogany Street, Octagon Village, Barangay Dela Paz, Pasig City. Aside from our headquarters being an industrially conducive environment, it is also close to our operational area. Along with catering to other businesses from our headquarters, we also have plans to expand Fahrenheit Technologies by having small, physical stores in places such as malls and plazas in order to be able to offer our products to a wider audience. Our labor force includes employees and workers under their respective departments, supervised by 4 Directors as department heads. In Finance, we plan to employ 1 certified public accountant. In Marketing/Sales, we will be assisted by 1 other employee while in Human Resource/Administration, 2 more employees will be hired. The concentration of our employees (10) is situated in our Operations/Quality Control department. (19total) Type of Business: Fahrenheit Technologies is a corporation that primarily caters to other businesses. The members of this corporation are headed by the aforementioned five major shareholders and 17 employees in totality. As a corporation catering to other businesses, we can eliminate the middle man and overcome mediating expenses, which in turn reduces overall cost. Also, with today’s technological advancements, it is getting easier and cheaper to conduct business with platforms such as E-commerce. With the B2B marketing strategy, we lower the cost for both selling and marketing, which in turn, maximizes our capital. Also called B to B or B2B – these are a type of commerce transaction that exists between businesses, such as those involving a manufacturer and wholesaler, or a wholesaler and a retailer. Business to business refers to business that is conducted between companies, rather than between a company and individual consumers. This is in contrast to business to consumer (B2C) and business to government (B2G). A typical supply chain involves multiple business to business transactions, as companies purchase components and other raw materials for use in its manufacturing processes. The finished product can then be sold to individuals via business to consumer transactions. An example that illustrates the business to business concept is automobile manufacturing. Many of a vehicle’s components are manufactured independently and the auto manufacturer must purchase these parts separately. For instance, the tires, batteries, electronics, hoses and door locks may be manufactured elsewhere and sold directly to the automobile manufacturer. In the context of communication, business to business refers to methods by which employees from different companies can connect with one another, such as through social media. This type of communication between the employees of two or more companies is called B2B communication. Organizational Chart Fahrenheit Technologies uses horizontal organizational chart. A business that is structured as a flat or horizontal organization is where power is shared more broadly and tends to allow staff more control over business matters according to their expertise, and often supportive of considerable collaboration between employees. It is, in essence, a decentralized power structure among the 4 main department heads and the president. Job Descriptions: The president of the business will be Victor Ros, whose responsibilities include creating, communicating, and implementing the organization’s vision, mission, and overall direction, leading, guiding, directing, and evaluating the work of other executive leaders including directors, formulating and implementing the strategic plan that guides the direction of the business, forming, staffing, guiding, leading, and managing the organization sufficiently in order to accomplish the strategic plans of the business. He also oversees that the budgets and resources are properly allocated and ensures the complete operation of Fahrenheit Technologies in accordance with the direction established by the board. Lastly, he is the one who is held responsible for overall accountability to shareholders and the general public. Operations director will be Harold Bautista whose duties include assuring that our products meet the highest safety and quality standards. He understands the goals of the organization and develops a clear vision of exactly how operations will help achieve them. This also involves translating these goals into implications for the operation’s performance, objectives, quality, speed, dependability, flexibility and cost. He oversees the daily operations in assembly and is in charge of inspections of products and parts purchased from our suppliers, as well as keeping records of supplier performance. He also plans and directs activities concerned with development, application, and maintenance of quality standards for industrial processes, materials, and products. The Finance Director is Gerone Santos who is responsible for providing the flow of financial information to the president, the board and, where necessary, external parties such as investors or financial institutions. His main responsibilities include overall control of the corporation’s accounting functions, transactions and accountancy matters, including audit systems. He also is in charge of formulating financial targets and budgets, manages company policies regarding capital requirements, debt, taxation, equity and acquisitions, as appropriate. Also, aside from preparing annual accounts, he is also responsible for ensuring that the regulatory requirements of all statutory bodies are met regarding all the corporation’s financial affairs. Job Descriptions: Human Resource Director will be Kevin Dela Torre whose main responsibilities include ensuring the smooth and profitable operation of the company’s human resources department. He supervises and provides consultation to management on strategic staffing plans, compensation, benefits, training and development, budget, and labor relations. He is also expected to take a leadership role in developing a culture that enables employees to perform in accordance to a firm’s objectives. Furthermore, he is also in charge of the effective planning, designing, developing and evaluating human resource-related initiatives that support organizational strategic goals. In addition, he also leads performance management, talent assessment and effective labor relationships, including negotiating and administering labor agreements. Our HR director will also supervise staff and report to the president on issues regarding implementation of policies and procedures, safety of the workforce, recruiting and hiring high-performing employees, and labor, legislative and other human resources issues. The Marketing Director is Francisco Andres whose responsibilities are boosting the sales of the company’s services and products by establishing brand recognition, optimization of the corporation’s market share using research on the competition comes and making sure that Fahrenheit Technologies is one step ahead in innovation and marketing. He is also in charge with annual marketing plans and supervising these plans so that they come to fruition. In addition, he also helps promote a positive image of the corporation not only to the consumers but within the company itself, he increases or maintains positive levels of customer satisfaction by providing impeccable customer support thru customer relationship management (CRM). He is also responsible for reviewing existing plans and strategies to make sure that we remain competitive and at par, even more, with your competitors. Finally, he reports the progress of any marketing strategy or plan that is ongoing and makes sure that all these plans and strategies are in line with the Fahrenheit Technology’s goals. Business Permits and Application 1. Verify and reserve the company name with the Securities and Exchange Commission (SEC) that will take 1 day and PHP40 2. Deposit paid-up capital in the Authorized Agent Bank (AAB) and obtain bank certificate of deposit 1 day no charge 3. Notarize articles of incorporation and treasurer’s affidavit at the notary 1 day PHP500 4. Register the company with the SEC and receive pre-registered Taxpayer Identification Number (TIN) The SEC Head Office issues pre-registered TINs only if the company’s application for registration has been approved. The company must still register with the Bureau of Internal Revenue (BIR) in order to identify applicable tax types, pay an annual registration fee, obtain and stamp sales invoices, receipts and the books of accounts. 3 days (PHP 1,926.44 filing fee equivalent to 1/5 of 1% of the authorized capital stock or the subscription price of the subscribed capital stock, whichever is higher but not less than PHP 1,000 + PHP 19.26 legal research fee (LRF) equivalent to 1% of filing fee but not less than PHP 10 + PHP 500 By-laws + PHP 150 for registration of stock and transfer book (STB) required for new corporations + PHP 320 STB + PHP 10 legal research fee for the By-laws) 5. Obtain barangay clearance 1 day PHP 500 6. Pay the annual community tax and obtain the community tax certificate (CTC) from the City Treasurer’s Office (CTO) 1 day PHP 400 Business Permits and Application The company is assessed a basic and an additional community tax. The basic community tax rate depends on whether the company legal form is a corporation, partnership, or association (PHP 500 or lower). The additional community tax (not to exceed Php 10,000.00) depends on the assessed value of real property the company owns in the Philippines at the rate of Php 2.00 for every Php 5,000.00 and on its gross receipts, including dividends or earnings, derived from business activities in the Philippines during the preceding year, at the rate of Php 2.00 for every Php 5,000.00. 1 day PHP 500 7. Obtain the business permit to operate from the BPLO The fees vary depending on the LGU issuing the permit. The rate of license fee imposed in Quezon City is 25% of 1% of the authorized capital stock. Other permits, such as locational clearance, fire safety and inspection certificate, sanitary permit, certificate of electrical inspection, mechanical permit, and other clearances or certificates required depending on the nature of business, are also imposable. The rate of these fees depends on the nature of business and land area occupied by the proposed corporation. The barangay clearance is a prerequisite for the issuance of business permit to operate. 6 days (PHP 2,408.05 business tax (25% of 1% of paid-up capital) + PHP 200 mayor’s permit + PHP 150 sanitary inspection fee + PHP 50 signboard fee + PHP 300 business plate + PHP 100 QCBRB + PHP 545 zoning clearance + PHP 1,300 garbage fee+ PHP 300 FSIC (10% of all regulatory fees)) 8. Buy special books of account at bookstore Special books of accounts are required for registering with the BIR. The books of accounts are sold at bookstores nationwide. One set of journals consisting of four books (cash receipts account, disbursements account, ledger, general journal) costs about PHP 400. Business Permits and Application 9. Apply for Certificate of Registration (COR) and TIN at the Bureau of Internal Revenue (BIR) The requirements for application for COR with the BIR are: a. Duly accomplished and filled-out BIR Form No. 1903 (Application for Registration for Corporations); b. Payment Form (BIR Form No. 0605); c. SEC Certification of Incorporation; d. Articles of Incorporation and By-laws; e. Contract of Lease (with BIR Form No. 2000 and supporting BIR Payment Form as proof of payment of documentary stamp tax on the lease agreement); f. Documentary Stamp Tax Return (BIR Form No. 2000) on the original issuance of shares and Payment Form (for the DST payment); and g. Mayor’s Permit/Business Permit Application (duly stamped received by the Business Licensing Division of the local government of Pasig City). 2 days PHP 100 (certification fee) and PHP 15 (documentary stamp tax, in loose form to be attached to Form 2303) 10. Pay the registration fee and documentary stamp taxes (DST) at the AAB The rate of documentary stamp tax on original issuance of shares of stock shall be Php 1.00 for every Php 200.00 or fractional part thereof, of the par value, of such shares of stock. The documentary stamp tax return shall be filed and the tax paid on or before the fifth (5th) day after the close of the month of approval of SEC registration. 1 day (PHP 500 registration fee + PHP 4,169.97 DST on original issuance of shares of stock. DST on the lease contract is not included in the computation of the cost) 11. Obtain the authority to print receipts and invoices from the BIR Business Permits and Application a. Duly completed application for authority to print receipts and invoices (BIR Form No. 1906); b. Job order; c. Final and clear sample of receipts and invoices (machine-printed); d. Application for registration (BIR Form No. 1903); and e. Proof of payment of annual registration fee (BIR Form No. 0605). 1 day no charge 12. Print receipts and invoices at the print shops The cost is based on the following specifications of the official receipt: 1/2 bond paper (8  ½ x 5  ½ cm) in duplicate, black print, carbonless. The minimum print volume is 25 booklets. 7 days PHP 3,500 13. Have books of accounts and Printer’s Certificate of Delivery (PCD) stamped by the BIR a. All required books of accounts; b. VAT registration certificate; c. SEC registration; d. BIR Form W-5; e. Certified photocopy of the ATP; and f. Notarized taxpayer-user’s sworn statement enumerating the responsibilities and commitments of the taxpayer-user. The company must also submit a copy of the PCD to the BIR RDO having jurisdiction over the printer’s principal place of business. 1 day no charge 14. Register with the Social Security System (SSS) To register with the SSS, the company must submit the following documents: a. Employer registration form (Form R-1); b. Employment report (Form R-1A); c. List of employees, specifying their birth dates, positions, monthly salary and date of employment; and d. Articles of incorporation, by-laws and SEC registration. Business Permits and Application Upon submission of the required documents, the SSS employer and employee numbers will be released. The employees may attend an SSS training seminar after registration. SSS prefers that all members go through such training so that each member is aware of their rights and obligations. 7 days no charge 15. Register with the Philippine Health Insurance Company (PhilHealth) To register with PhilHealth, the company must submit the following documents: a. Employer data record (Form ER1); b. Report of employee-members (Form ER2); c. SEC registration; d. BIR registration; and e. Copy of business permit. Upon submission of the required documents, the company shall get the receiving copy of all the forms as proof of membership until PhilHealth releases the employer and employee numbers within three months.1 day no charge 16. Register with Home Development Mutual Fund (Pag-ibig) To register with the HDMF, the corporation must submit the following documents: a. Employer’s Data Form (EDF [FPF040]); b. Specimen Signature Form (SSF[FPF170]); c. Copy of SEC Certificate of Incorporation; d. Copy of Approved Articles of Incorporation and By-laws; and e. Board Resolution or Secretary’s Certificate indicating the duly designated Authorized Representative. Upon submission of the complete documents and payment of the first contribution to the fund, the Pag-IBIG will issue the HDMF number and the HDMF Certificate of Salaries & Benefits: The Chief Officers decides not to have dividend that will worth their hard work and investments since the company is on its starting stage. They decided to recover it until the company start getting to be more profitable than on its starting stage. Every Assistants’ salary is based on the Philippines’ standard and will continuously have an increase as they get promoted based on their performance. The personnel is earning the minimum wage pay in Metro Manila and will also have benefits as the law mandated. The laws on labor standards and employment relations are consolidated in the Labor Code of the Philippines. The salient points of employment conditions and employee benefits under the Philippine labor laws are as follows: Fahrenheit Technologies is giving benefits to their employees as it is mandated by the law. The following are the benefits given by the company as required by the law: 13th month pay, Social Security System (SSS), Philippine Health Insurance (PhilHealth) contributions, Home Development Mutual Fund (Pag-ibig Fund) contributions, overtime pay, special holiday/rest day rates, meal and rest periods, and service incentive leave. Other than that, the company is also giving a benefit which is non-mandated by the law, the Christmas Bonus. Social Security System (SSS) Since Fahrenheit Electronics is a private company, they are required to be a member of SSS (Republic Act No. 8282). Social Security Systems aims to protect its member when they are out to source income or when they are unable to work such as sickeness, maternity, after retiring age (meaning, no source of income already), death and other situation where it will result to financial problem. Philippine Health Insurance (PhilHealth) The Philippine government has its medical insurance company, the Philippine Health Insurance or the PhilHealth. Every employee is required to be contributor on this service (Republic Act 7875). Members and its dependent are given health and hospitalization aids by this organization. Home Development Mutual Fund (Pag-ibig Fund) The Fahrenheit Electronics employers are also contributing to Pag-ibig Fund (Republic Act 7835) in behalf of their employees. The Home Development Mutual Fund is providing the lowest interest housing and land acquisition it its members that can be payable up to thirty (30) Salaries & Benefits: years. This gives every Filipino an opportunity to acquire their own home by directly deducted from their monthly wages and or salaries. 13th Month Pay All Filipino employees are entitled to have a year-end bonus that has the equivalent of a one (1) month salary. It is regardless on the nature of employee’s employment and it should be given every year. As it is based on the Presidential Decree No. 851, the Fahrenheit Electronics gives its 13th month pay not later than the 24th of December. Overtime Pay, Holiday Pay and Rest Day Rates Fahrenheit Electronics’ employees are rendering eight (8) hours of service per day and if it exceeds, that will be given overtime pay and will be equivalent to the employee’s regular hourly wages plus at least twenty five percent (25%) under Article 87. However, if the company ask their employee to work on their scheduled rest day, particularly Sunday, and on a non-working holiday, the company will be paying them additional compensation at least thirty percent (30%) of his regular wage under Article 93. Meal and Rest Periods The company is giving one (1) hour break for their meals, particularly on Sunday. The company also gives rest periods particularly 15 minutes in the morning and afternoon. These short periods of time is counted as hours worked and it is use for employees to have their coffee and or snack breaks. Service Incentive Leave If the company’s employee has worked for at least one (1) year, they are entitled to have five (5) days leave of absence, with pay, every year. If the employee does not avail those paid leaves, the company can made it mandatory or that leave can be converted to cash equivalents and will be given at the end of the year. Christmas Bonus Of course, it will be given on December before the Christmas Eve. This will be the Fahrenheit Electronics Christmas gift to their employees. Hiring of Personnel: To become an employee of the Fahrenheit Electronics, an applicant goes though some or all of the following phases of the hiring procedures. 1. For employment application, an applicant fills out a Personnel Data Sheet which he/she signs to attest to the truth and accuracy of the information given. This form, available at the Human Resource and Development Office (HRDO), serves as the employee application form which, upon employment, becomes part of the employee’s file with the office. All information on the Personnel Data Sheet is subject to verification and the company reserves the right to dismiss an employee found to have falsified data. 2. A preliminary interview is conducted and a reference checking is made by gathering relevant information from the references given by the applicant in the Personal Data Sheet. 3. A set of employment tests is given to the applicant who passes the preliminary screening. These are the standardized psychological test and skills tests administered by the Administration Office (AO). The test results will help indicate if the applicant is suited for the job. Test results are confidential and may not be shown to applicants or to unauthorized persons. 4. NBI and Police Clearances are required from an applicant who is considered for a job. These clearances are to be forwarded to the HRDO. 5. A medical examination/clearance is also required. The medical examination consists of a physical examination like chest x-ray and a Hepa-B examination. Hiring of Personnel (continued) 6. Finally, an interview is conducted by the supervisor of the HRDO. Upon the supervisor’s recommendation, a temporary or probationary appointment shall be issued. 7. Screening Process for Hiring Purposes. This last step includes final considerations including: Review of application letter, resume, clearances, Transcript of Records Interview by the HRDO head Psychological test by the HRDO Director Second level decision based on results of test by the HRDO Director HRDO reviews medical and other requirements Final decision by the office concerned Orientation: Most employees are nervous on the first day of a new job. We make this transition easier by conducting a detailed orientation program. This lifts the burden from the employee of having to figure things out on his own. It also sends a positive message to the employee about Fahrenheit Technologies’ organizational structure. Before the employee begins work, the human resources department or the employee’s manager is to contact him to answer any questions he may have concerning dress code, document requirements, where he should be on the first day and what time to arrive. Performance Appraisal: Fahrenheit Technologies will conduct its performance appraisals based on their employees’ output. This type of appraisal focuses on job products as the primary criteria. The most commonly used output-based appraisal is Management-by-Objectives (MBO). This specifies the performance goals that an individual hopes to attain within an appropriate length of time. The objectives that each manager sets are derived from the overall goals and objectives of the organization. Implementation of an MBO appraisal system is comprised of four basic stages. Job Review and Agreement: In the first phase the employee and the supervisor review the job description and the key activities that comprise the employee’s job. The idea is to agree on the exact makeup of the employee’s job. Development of Performance Standards: Specific standards of performance must be mutually developed. This phase specifies a satisfactory level of performance that is specific and measurable. Guided Objective Setting: Objectives are established by the employee in conjunction with, and guided by, the supervisor. Objectives should be realistically attainable and may be different from the set performance standard. Continuing Performance Discussions: The employee and the supervisor use the objectives as bases for continuing discussions about the employee’s performance. Although a formal review session may be scheduled, the employee and the manager do not necessarily wait until the appointed time for performance discussion. GANTT Chart: (Vic) Product Concept: This is a three dimensional (3D) rendering of our carrier product, the Thermo-Mug. Benefits: If you love hot drinks, you definitely want them to stay hot no matter where you go. The Thermo-Mug ensures that your coffee, hot chocolate or tea stays hot while you are out and about. There are so many options of travel mugs out in the market, but only our Thermo-Mug provides these benefits: Temperature-Control Thermo-Mug is the only travel mug with a temperature control chamber. The chamber keeps hot beverages at the perfect sipping temperature. You no longer have to decide between burning your tongue or waiting until your beverage is too tepid to enjoy. And when your hot beverage starts to get cold, simply plug it into your car lighter or any USB port. The Thermo-Mug warms it back up in no time. When your coffee is the perfect temperature, it tastes its best. Locking Lid Hot coffee in your lap is painful. Hot chocolate in your cup holder is a sticky mess. One of the benefits of the Thermo-Mug is its locking lid. Pour your beverage into it, screw on the lid and go. The Thermo-Mug ensures that your hot beverage stays where it belongs while you roll over potholes or run for the bus. Dropping your tea while you juggle your bags no longer means a wasted drink. Form & Function Many travel mugs simply miss the mark in one way or another. The Thermo-Mug is ergonomically designed to fit snugly yet comfortably in your grip. The mug has a non-slip grip on its bottom and fits into all cup holders. Its 16-ounce capacity ensures that you have a cup for the smallest espresso to the tallest latte. Also, no fashion-forward person wants to carry a clunky, unattractive mug to work or school. Our Thermo-Mug comes with stylish stainless steel and chrome accents. Benefits (continued) Cheap Advertising With these travel mugs, you can have your business logo and advertisement carried by many people wherever they go. Not only are they portable and long lasting, they make great walking billboards for your business’s brand. Our Thermo-Mugs are relatively inexpensive if bought in quantity. Even if they are bought in smaller amounts, they still function as cheap mobile advertising. There are not many promotional items that can last as long as printed travel mugs. As a business, you want your logo to work to its full potential. It needs to be eye-catching and easy to read. Being that coffee and tea are big parts of most people’s lives, using our Thermo-Mug with your logo on it ensures that people are always aware of your brand. They are an easy and great way to build up your name throughout your market sector. For Convenience The most obvious use of a travel coffee mug is consuming hot beverages while out and about. It also minimizes the chance of spilling your drink. You can also make coffee only once and store up to three servings in it. The insulation system of the Thermo-Mug will ensure that the coffee temperature is perfect for later consumption. For The Environment Lots of companies are trying to move away from disposable items for the sake of being eco-friendly. The Thermo-Mug achieves this because they’re reusable, thereby fulfilling corporate responsibility. They are also energy efficient in that you don’t have to keep brewing coffee throughout the day. Company Profile & Logo: Logo Company Name Fahrenheit Technologies Company Location 778 B, Mahogany Street, Octagon Village, Barangay Dela Paz, Pasig City Contact Information 512-3640 / 0917-888-1218 Key Executives Victor Ros, Francisco Andres, Harold Bautista, Gerone Santos & Kevin Dela Torre Branch Locations TBA Company Description Established in 2012, we produce consumer products that are innovative, functional, distinctive in quality and design and not widely available from other retailers. Number of Employees 1 President, 4 Executive Directors, 4 in administration, and 10 in operations – a total of 19. Location: Fahrenheit Technologies will be located in 778 B, Mahogany Street, Octagon Village, Barangay Dela Paz, Pasig City, housed in a two-storey building with a large assembly area, 4 offices, and a conference room. The City of Pasig is one of the city-municipalities of Metro Manila and was the former capital of the province of Rizal prior to the formation of this grouping of cities designated as the National Capital Region. Located along the eastern part of Metro Manila, Pasig is bordered on the west by Quezon City and Mandaluyong City; to the north by Marikina City; to the south by Makati City, Pateros, and Taguig City; and to the east by Antipolo City. Pasig is primarily residential and industrial but has been becoming increasingly commercial in recent years. With its close proximity to the Ortigas Business District, our target market area, we’ve confirmed that this location serves our company the best. Ortigas Center is a financial and central business district with an area of more than 100 hectares. It is Metro Manila’s second most important business district after Makati City. It is home to many shopping malls, call centers, office and condominium skyscrapers, other building complexes, nightlife bars and restaurants. It is surrounded by the streets of EDSA to the west, Ortigas Avenue to the north, Meralco Avenue to the east, and Shaw Boulevard to the south. All of these factors make Ortigas Center a prime location to introduce our product to the market. Layout: The layout of our office, seen here, shows a large assembly area to the right. This is where most of our operations take place. In the middle you see our sales office at the bottom and directly above it is our Head Office bordered by our conference room used for meetings and planning and such. At the bottom left of this layout will be where our Human Resource and Accounting Office are placed. Above that will be our Marketing office. At the very left corner of this layout is the fire exit that leads outside. A x square meter space, we will be leasing this building for Php 50,000.00 per month. Manufacturing/Assembly Process: -help paco -pictures -step by step -ent res charts for manufacturing/production Our workers have a total of 8 working hours including1:30 minutes break. An individual worker can assemble one mug in 20 minutes including all the process. One worker can produce 24 mugs in six hours and thirty minutes. To account for employee absences and late arrivals and such, we will assume that 1 worker per day can assemble or produce 20 travel mugs. Production Process: –help paco -pictures -step by step -ent res charts for manufacturing/production Our workers have a total of 8 working hours including1:30 minutes break. An individual worker can assemble one mug in 15 minutes including all the process. One worker can produce 26 mugs in six hours and thirty minutes. To account for employee absences and late arrivals and such, we will assume that 1 worker per day can assemble or produce 20 travel mugs. Raw Materials: Stainless Steel Cup. (durability of the product) Twelve (12) pesos per unit. P 30,000 in bulk. Handle. (rubberized on the inner side where the finger tips will be placed to enhance grip) Five (5) pesos per unit. P 12,500 in bulk. USB Connector. (option) (can be used when you’re using laptop) Ten (10) pesos per unit. P 25,000 in bulk. Car Cigarette Lighter. (option) (To feel the portability of the product using car) Ten (10) pesos per unit. P 25,000 in bulk. Plastic Lid. (made from food grade plastic) Five (5) pesos per unit. P 12,500 in bulk. Bottom Holder – Holds the heating container in place, connects the USB Adaptor to the heating coil, and attaches to the plastic accent (above it) and the bottom plate (below it). Fifteen (10) pesos per unit. P 25,000 in bulk. Plastic Accent – covers the inner layer of the Thermo-Mug. Serves as a safety measure and aesthetic design. Five (5) per unit. P 12,500 in bulk. Heating Coil. Fifteen (15) pesos per unit. P 37,500 in bulk. Bottom Plate – holds the outer layer of the unit to the inner reheat layer. two (3) pesos per unit. P 7,500 in bulk. Factory Machinery & Equipment: The following are the Fahrenheit Electronics’ Factory Machinery and Equipment used for the production of the Thermo-Mug: The following are the Fahrenheit Electronics’ Factory Machinery and Equipment used for the production of the Thermo-Mug: Wires (Php 18 per meter) P 2,340 per 150 meter. It is a single wire, cylindrical, flexible strand or rod of metal. It use for the electricity flow directly to the coils to heat-up. Long Nose And Diagonal Wire Cutter (Php 350.00 per unit) P 4.86 per month. It is used for cutting electrical wires. Soldering iron (Php 450.00 per unit) P 6.25 per month. It is used to solder the wirings and coils to produce durable bonding and connection between each other. Electric tape (Php 5.00 per unit) It is used to cover-up open wires. It is also used to insulate electrical wirings to prevent from unnecessary conduction. Food grade epoxy (Php 1,276.38 per 3.74 liters) Food grade epoxy is used to bond each part of the tumbler. It is a food grade material so it can’t harm anybody who’ll use the product. Factory Machinery & Equipment: 8 in 1 screw driver with flashlight. It is used for the screws involved in the production of the product. (P 195.00 each) P2.70 per month. Packaging: The Company’s Smart mug is wrapped by a plastic film, polyethylene. It is a common plastic and commonly used in packaging different kinds of product such as bottles, containers, furniture, appliances and so on and so forth. The product is wrapped with it because of its flexibility to fit the package firmly. It is also for better stress resistance, impact resistance, and toughness of the product. Packaging which forms a sales unit for the user or final consumer .The product will be enclose in a plastic wrap and each product will have a carton box and comes to a bigger box for the storage in the building. The main packaging materials included: * Carton box * Plastic wrap * Paper/fiberboard Packaging Cost Carton box= P 400 per month Plastic wrap= P 1000 per month Paper/fiberboard = P 4000 per month Packaging The Fahrenheit Electronics’ Thermo-cup is wrapped by a plastic film made from polyethylene. It is a common plastic and commonly used in packaging different kinds of product such as bottles, containers, furniture, appliances and so on and so forth. The product is wrapped with it because of its flexibility to fit the package firmly. It is also for better stress resistance, impact resistance, and toughness of the product. After the wrapping of polyethylene plastic film, it will mainly packed in a semi open box like carton packaging with a company name and descriptions indicated. The logo of the company will be placed at the upper-center most of the thermo-cup. The design of the logo will be print screened or engraved depends upon the demand and taste of the customer. The company will offer a different style of marketing which the customer will have an option to customize their own thermo-cup by making their own logo engraved or print screened on it and it depends where the logo will be placed. But the packaging will be the same as mentioned and prices may vary. Delivery: Our company use L300 van in delivering our product. This van is owned by our co- owners and this is one of our company’s advantages. We don’t need to pay for rental of vehicles we just spend a sort money for the gasoline. Our company owned three vehicles to be used for our transactions. The vehicles to be used by our company are the following: *Kia K2700 cost = (839,000 pesos) * Nissan close van cost = (200,000 pesos) 2nd hand The total cost of our two vehicles amount to 1,039,000 Php Depreciation value of vehicles : * Kia K2700 = 69,916.67 Php per month * Nissan close van = 16,666.67 Php per month Total depreciation cost = 86,583.34 Php per year Many businesses use their own vehicles when transacting operations. Our vehicles are owned by our three directors our Operation Director Mr. Bautista owned the Mitsubishi adventure, our Marketing director Mr. Andres owned the Kia k2700 and our Finance Director Mr. Santos owned the Nissan close van. Quality & Safety Measures: Our product Thermo-Mug has heating capacity to ensure that our consumers will enjoy their specific hot drinks. Our product thermo cup has usb plug and lighter heater plug in order for the thermo cup to maintain its warm temperature. This product is portable and there is no need for the consumers to avail hot water, they could simply plug in their thermo cup in their laptops or cars and the thermo cup would automatically heat up their drinks. Thermo cup does not contain any hazardous chemical. The inner part of thermo cup is made up of stainless metal which is the heater of the mug. The outer layer of the cup is made up of fiber glass and can absorb the heat of the cup. Each electrical part of the thermo cup was fixed very well to ensure the safety of the consumers. Thermo cup has a limit heating temperature and it is only up to 72 Fahrenheit. This kind of temperature is for warming purposes and probably safe. Our product thermo mug is designed for young professionals and other busy professionals. Thermo mug is different from ordinary tumblers thermo mug has heat retention properties. It also contains USB plug and car plug for heat retention. Consumers can plug this mug on their laptops and even in their own cars. Thermo mug is properly sealed and the outer part of our product is all water proof so thermo mug is absolutely washable. The stainless still container which holds the liquid beverage is also washable. Thermo mug contains 12 volts if it is plug into the car socket and if it is plug into USB plugs it contains 5 volts which is built for the safety of our possible consumers. The socket of thermo mug contains retractable plug cover to prevent water leak when washing the thermo mug.-pictures -add more descriptions as needed Location & Layout: Fahrenheit Technologies will be headquartered in 778 B, Mahogany Street, Octagon Village, Barangay Dela Paz, Pasig City. The total size of our office is 273.37 square meters. -add narrative -benefits/advantages of layout Introduction to Marketing Aspect As mentioned, Fahrenheit Technologies is a corporation that primarily caters to other businesses (B2B). These are a type of commerce transaction that exists between businesses, such as those involving a manufacturer and wholesaler, or a wholesaler and a retailer. Business to business refers to business that is conducted between companies, rather than between a company and individual consumers. In order to be successful with your B2B marketing plan, you need to begin with getting answers to questions about just how you will define your marketing success. Thinking about your business and committing your marketing goals and budget to paper is the first meaningful step towards a plan to succeed. Planning your marketing will also eliminate knee-jerk spending that usually results in wasting scarce financial resources that do not produce a return on investment. This is where all the information gathered about the current market is vital. In this part of the study we will discuss the factors that affect the feasibility of our business. One of the first factors that need attention is the industry analysis. Industry analysis involves reviewing information on current economic market conditions. Industries studied can include retail, fast food, manufacturing, various repair services and construction. The type and number of business industries analyzed depends on the local economic market. Markets with large groups of consumers or several demographic groups often have more business industries than smaller economic markets. Free market economies are built on the concept of supply and demand. Markets with high consumer demand often have more companies in particular industries. And when it comes to supply and demand, that is also one of the most important parts of economics and how it measures the strength of a market economy. Supply and demand set the price and the amount of a good that will be produced. When the demand is high the price will be less, but when the price is high the demand will be less. Market Overview general view of the market possible customers in a general sense charts and graphs according to survey Market Segmentation charts and graphs according to survey more centralized according to target markets Target Markets -charts and graphs according to survey -actual businesses we’ve targeted The Fahrenheit Technologies targets the big and small companies that can sell the thermo-mug to its clients. The biggest client of Fahrenheit Technologies is the travel airlines, coffee shops and tea shops. Some other business that will buy our product that they will be using in there promotional activities for the customers. Promotional Activities Push Strategy: Push strategy uses company’s sales force to create customer demand for product. In it the manufacturer promotes the products to distributors, the distributors to wholesalers, the wholesalers to retailers and in last retailers to customers. This strategy requires less expenditure as no major advertisement is made. But still to adopt push strategy all supply chain members have to give special offers to the buyers, they have to give discounted offers and closeout deals, etc. This strategy is also very effective in wholesale business as the wholesalers have to sell products to retailers and until or unless they offer something special to retailers they will not buy from them. So adopting promotional activities is very important for wholesale suppliers. Sales Promotion Business-to-business markets sales promotions are also used as a means of moving customers to action. However, the promotional choices available to the B-to-B marketer are not as extensive as those found in the consumer or trade markets. For example, most B-to-B marketers do not use coupons as a vehicle for sales promotion with the exception of companies that sell to both consumer and business customers (e.g., products sold through office supply retailers). Rather, the techniques more likely to be utilized include: price-reductions, free product, promotional products and trade shows. Of the promotions listed, trade shows are by far the mostly widely used sales promotion for B-to-B marketers. Sales promotion has been in constant growth since the 1960’s and has today become one of the key factors in the promotional mix. The methods used have become more sophisticated and an increasing number of companies are realizing the importance of a well structured promotion strategy. It was also found that the focus is not always on using sales promotion tools to generate sales, but to improve relationships. As for the tools used, it was found that there are commonly used sales promotional tools in B2B settings. Promotional Activities Advertising – advertise the product, service or brand in newspapers, radio, television, magazines, outdoor signage and website. Personal selling or Telemarketing – Face-to-face selling in which a seller attempts to persuade a buyer to make a purchase. Publicity – created by sending media releases to print and broadcasting media, giving interviews to the media and from word-of-mouth. Short-term sales Promotions – market your product or service using coupons, competitions, discounts, and contests. Direct Marketing – involves sending letters, emails, pamphlets and brochures to individual target clients, often followed by personal selling or telemarketing. X-Deals – this involves releasing our products to established retailers in exchange for a percentage of the profit. This percentage ranges for each retailer but also promises immediate exposure to the market. Sample products: 135,000 php (300 pcs @ P450 per mug) Free/Giveaways -The company will be giving away sample products in prospective clients. Trade shows: 20,000 php -when there is trade show the company will participate by installing a both to display the products. SWOT Analysis http://www.cps.ca.gov/workforceplanning/documents/ToolKitEnvScanSWOT.pdf STRENGTHS WEAKNESSES Everyone uses tumbler especially when they’re drinking coffee Attractive because of its electronic capabilities Simple but very useful The market is not existing resulting to difficulty to build a string market OPPORTUNITIES THREATS There are no other tumbler that has the capability to reheat liquids such as coffee or water. Not so expensive so the chance of expanding is high Potential on the B2B transaction through a retail outlet Can be sell on a study store or any bookstore There might have competition online or local. There are simple tumblers that only function to hold your coffee or any other drinks Distribution Channel The Distribution Channel of the Fahrenheit Electronics Company is using a Business-to-Business Marketing which it describes transactions between business, including the manufacturer-wholesaler transaction relationship and, or wholesaler-retailer transaction relationship. The same as the Business-to-Consumer marketing, B2B can also employ different channels, such as physical store or e-commerce as the company acquire. The difference is that B2B’s transaction is in bulk therefore involving large sums of money which is how the company transacts. Industry Analysis TRENDS Small kitchen appliances continued to have a small contribution to overall volume sales of consumer appliances in 2012, because almost all of these products are considered unnecessary or have direct and indirect substitutes which are cheaper or are readily available in most homes. Nonetheless, the category posted volume growth of 5% in 2012. This can be attributed to the increasing need for convenient products due to Filipinos’ busier lifestyles. COMPETITIVE LANDSCAPE Ever Good Unlimited remained the leader in small kitchen appliances in 2012, with a 29% volume share. The company was able to maintain its position due to the strong following for its Imarflex brand, its long-standing presence in the country, and extensive distribution across different channels. In 2012, Ever Good Unlimited and Northern Islands, its closest competitor, each registered a market share increase of two percentage points. However, Northern Islands experienced a slightly stronger sales volume growth of 5.4%. PROSPECTS Small kitchen appliances are expected to record a volume CAGR of 4% over the forecast period. This stable growth can be attributed to more Filipinos switching to electric kettles, the biggest category, because of the convenience that these devices offer, especially to those with hectic schedules. The country’s good economic outlook is also anticipated to stimulate demand, as consumers will be more willing to spend due to better financial stability. Hence, household penetration is expected to improve in the next five years. http://www.euromonitor.com/small-kitchen-appliances-non-cooking-in-the-philippines/report Industry Analysis Consumer Appliances in the Philippines Consumer appliances records modest volume and value growth in 2012 Consumer appliances in the Philippines recorded modest volume growth in 2012. This growth can be attributed to better economic conditions, the residential property boom in the country, the green initiatives of the government and manufacturers, and the prevalence of flexible payment options from major banks and chained electrical goods retailers. The increase in value sales, on the other hand, was mainly driven by greater demand for energy-efficient and feature-heavy models, which commonly command higher unit prices. (Source: http://www.euromonitor.com/consumer-appliances-in-the-philippines/report) Top Appliances Stores in the Philippines The EMCOR Store Head Office In Davao City. EMCOR has over 100 branches spread across the Philippines. There are a number of appliance stores in the Philippines that carry nearly all product lines. They offer prices at almost the same rates like their competitors. Nevertheless, not all of these companies share the same excellence when it comes to products and services. Quality products, excellent service and amazing promotions are some of the aspects that set them aside from the rest. Below are the Top 3 one-stop shop appliance stores operating all over the Philippines today. We considered the following criteria for ranking the companies: Network size, Products, Service, Online transaction capability, and Industry tenure. 1. EMCOR Inc. is considered to be the most extensive retail appliance, computer, furniture and motorcycle store in the Philippines. They have been serving the Filipino people for 52 years. This company has a total of 106 stores operating all over Visayas, Mindanao and Palawan areas with a sister company in Luzon, the KServico, that has a total of 100 stores in Metro Manila and Luzon area. It has developed the online transaction feature recently and is beginning to receive orders for overseas customers. They have the customer service officers or CSO’s to attend to the customers even after the sale. EMCOR carries all major brands for all product lines. One reason that separates this company among the others is their Instalment Plan. EMCOR offers Industry Analysis installment plan of up to 30 months for motorcycles and 18 months for appliances, furniture and computers. In addition, they recently added Western Union to their service in order to cater the remittances of our sisters and brothers working abroad. 2. Abenson, Inc., one of the companies of Benison Group of Companies, has engaged in retailing of appliances and consumer products in the Philippines for 35 years now. They have 64 branches in Luzon, Cebu and Tagbilaran only. They operate inside department stores for the convenience of the people. Most customers prefer one-stop shopping nowadays and there’s no better place for it but the malls. Their online shop, to most, is considered to be among the best Philippine website marketing tools. It caters to both local and overseas consumers.Abenson stores carry appliance and computer brands for all product lines. 3. SM Appliance is the retail appliance store of SM Group of companies. They have been in the industry for 18 years since their incorporation in SM malls in 1991. Although SM Appliance stores are located only inside SM Department Stores and other prominent malls, it has 45 branches operating all over Luzon (37), Visayas (6) and Mindanao (2). They also have their online store which will enable customers to shop for appliances in the Philippine, both local and abroad.SM Appliance stores carry all kinds of products from small to major items. These companies continue to grow in spite of the economic challenges our industry are experiencing right now. They continue to serve the global market with quality products and excellent services. These facts are the reasons why the aforementioned companies are among the top appliance stores in the Philippines. Market Risks The advent of advanced electronics technology in the country brought various introduction of innovative electronic products to the market. This trend does not allow the majority of manufacturing companies to maximize their time to introduce another product. This is mainly because there is an increasing intense competition in the industry. There exists a diverse competitors ranging from huge global corporations to specialized companies within the Philippines. Competitors are increasingly manufacturing products, including sophisticated ones, in low-cost jurisdictions. This becomes one of the risks that the company shall look into. Other risks, manufacturing in particular, include two main issues: First is the price of the major commodity, and raw materials. Since the materials to be used in the product are not solely produced by the company, the fluctuation of global exchange rate might affect the price of raw materials that are mostly imported by large manufacturing companies in other countries. Secondly, quality control checks have been introduced at all stages of appliance assembly in the country. Thus, it requires that the company shall also perform quality control during its product assembly. Demand & Supply Analysis https://www.google.com/url?sa=t&rct=j&q=&esrc=s&source=web&cd=10&ved=0CGYQFjAJ&url=http%3A%2F%2Fwww.cps.ca.gov%2Fworkforceplanning%2Fdocuments%2FGetStartSuppDemAnalysis.doc&ei=9-MtUu6XF-jQiAfk7IDADQ&usg=AFQjCNHgZcAaZ6XXwvcOb_RNuMgRuwni1w&sig2=X1ntMOFozrj67OQzBeDuOw Survey A Short Survey on Travel Mugs – We appreciate your input and guarantee that your answers will be treated with confidentiality and respect. Rest assured that the results will be used strictly for academic purposes only. Thank you! What is the name of your company? What is your line of business? Who are your key customers? How many people does your company employ? What is your job title? Does your company have other branches? Does your company offer travel mug/coffee tumblers to its customers? If not, would you be willing to? If so, who is responsible for buying or getting them? Where does your company go when looking for an item like this? How often does your company purchase them? How many of them do you order each time? How long does it take your company to make this buying decision? What features do you look for when you purchase this item? What needs are you trying to meet when you purchase them? Socio-Economic Aspect A. Customer Our product thermo cup has a great impact on our customers. Thermo cup is made not only for busy business man but also for young professionals who does not have enough time to boil water for their coffee. Our product was made for all workers who are very busy, thermo cup has heating capacity and also contain USB plug so our customers can plug in the thermo cup in their laptops or even in their cars. Thermo cup is also a friendly user it is very easy to use and it is also portable and you can bring it anywhere even when you are travelling inside or outside the country. Thermo cup is made to let people know technology is evolving very fast it might affect the old tradition of each customers but customers should know what benefits they would will be getting when they consume an advance product. Thermo cup ensure 100 percent quality and 100 percent satisfactory for our dear customers. B. Community Building a new assembly area nearby a community will affect the local’s everyday life and their future. The environment of the town will also alter, it is true that there are some negative effects, because a large assembly area will pollute the environment and the traffic will rise. The most obvious advantages of the new assembly area are the economy developments. Nowadays, unemployment is increasing therefore almost every town require new job opportunities. the positive effect to the local economy is tremendous. New workplaces born and the extant industry is also improving by the increased commerce. In addition, environmental change is also performed because the government has more found to spend from the growth of the industrial tax and the drop of the unemployment benefits. On the other hand, the new construction will have disadvantages. For instance, the pollution will rise and the traffic of the town is probably increasing. The construction of the new assembly area is often noisy and perhaps taking for a year to being built. After it is finished, the employees are starting to work and as a result, the traffic of the rush hours will grow. Furthermore, the factory will begin to pollute the environment. Not only the assembly area itself, but also the new volume of transport. All things considered, building a new assembly area is beneficial to the community in spite of its adverse affect, because in our days, people well-being depends on work opportunities and economy state. If the fund of the town is good, the environment pollution can be reduced by developments. C. Government Fahrenheit Technologies assures that their company will regularly pay their taxes and will follow all the rules set by the government. The benefit that the government can obtain from Fahrenheit Technologies is the tax revenue itself. And in return this tax revenue collected by the government will benefit the household sector D. Proponents (Vic) This company can also offer jobs to a lot of unemployed citizens that will help the economy build itself. The proposed business will benefit the economy through providing employment. This will give the hired employees and their families their source of income for their living needs. That consumers income will help keep the economy stimulated. This business will support local workers as well as professionals and alleviate the need for local employment. It will also promote the creativity of the individuals, concerned in this project. The business will also contribute to the competition which will lower the price of the product but will maintain its quality. Curriculum Vitae -resumes Executive Summary This study aims to examine the feasibility of introducing an innovative, non-cooking appliance in the market The objective of this study is to identify the demand for this product in the market Justification Study objective Scope of study Type of business Management highlights Marketing highlights Financial highlights Socio-eco contribution 2 pages! Sources Financial Director http://www.paretofd.co.uk/financedirector_1006.pdf Human Resource Director http://www.villanovau.com/hr-director-job-description/ Marketing Director http://voices.yahoo.com/roles-responsibilities-marketing-director-7654218.html Office Supplies http://www.valueline.com/Stocks/Industries/Industry_Analysis__Office_Equipment_and_Supplies.aspx Organization President http://humanresources.about.com/od/samplejobdescription/f/president.htm Salaries & Benefits http://easyoutsource.com/employee-benefits-in-the-philippines/ http://invest.cfo.gov.ph/pdf/part2/salaries-and-wages.pdf http://www.coa.gov.ph/tsolmp/TSOIntra/Manpower(labor).htm Company Profile http://www.businessweek.com/small-business/legal-forms/starting-a-business/company-profile-samples.html Raw Materials http://www.technologystudent.com/elec1/diode1.htm http://www.alibaba.com/product-gs/392421984/12V_Smart_mug_16oz_capacity_with.html http://answers.yahoo.com/question/index?qid=20090606150900AAKF1eh B2B Survey http://survey.cvent.com/blog/best-practices-for-conducting-surveys/15-key-questions-for-b2b-market-research-surveys Performance Appraisal http://www.sbaer.uca.edu/research/swdsi/2003/Papers/089.pdf Hiring of Personnel http://www.adzu.edu.ph/employment-policies-and-practices/hiring-procedure.html Benefits of Travel Mug http://EzineArticles.com/3033108 http://www.asicentral.com/asp/open/content/content.aspx?id=3842 http://www.promotionalgifts.org/travel-mugs-c127.htm http://drinks.answers.com/bar-equipment/benefits-of-a-brugo-travel-mug Location http://en.wikipedia.org/wiki/Ortigas_Center http://en.wikipedia.org/wiki/Pasig_City Distribution Channel https://www.boundless.com/marketing/marketing-channels/channel-structures/b2b-channels/ Promotional Strategy http://www.ukessays.com/essays/marketing/sales-promotion-in-business-to-business-marketing-marketing-essay.php Type of Business http://www.ebscohost.com/uploads/imported/thisTopic-dbTopic-1074.pdf http://20101918nd.blogspot.com/2011_03_01_archive.html http://www.investopedia.com/terms/b/btob.asp Industry Analysis http://www.euromonitor.com/small-kitchen-appliances-non-cooking-in-the-philippines/report http://jsantos8000.hubpages.com/hub/top-appliances-stores Business Permits and Applications http://www.doingbusiness.org/data/exploreeconomies/philippines/starting-a-business Pre-operating Costs